Customer service channels
Companies invest a lot in the procurement of customers. Whether marketing, sales, or advertising costs, the sky is the limit. However, the attention seems to fade once the customers have been reeled in. After putting in all that effort to gain a customer, we believe it's essential to put an equal amount of effort into keeping them. By holding up a mirror to our partners, we try to challenge the status quo and urge them to take a good look at their company regarding CX and CS. A customer's experience will predict future loyalty and possible repurchasing choices when interacting with a company, so optimising your CX and CS is key. But where to start? Well, it might be a good idea to take a peek at the core of the operation: the communication channels.
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